Puw Terms of Use and License

Version 2026-11-01 · Last updated: 1 November 2026 · Effective: 1 November 2026

Please read this first. Puw is not a security, alarm or emergency system, and nobody monitors it (section 9). Sections 15 to 17 limit Luvi's liability. If you reside in the United States, disputes are settled by individual arbitration, not in court or in a class action, unless you opt out within 30 days (section 22). If you buy as a consumer, section 23 lists your additional rights.

In short

• Luvi Technologies, Inc., a Delaware company in the United States, makes Puw, sells it and licenses it to you.

• Puw is not a security, alarm or emergency system. Nobody watches your cameras for you. Puw can miss events, and its AI can be wrong. Never judge a person on what the AI says alone.

• Your footage, descriptions, reports and alerts stay on your PC. Luvi never receives them. Using your cameras lawfully is your responsibility.

• The free trial lasts 30 days, needs no card and never turns into a paid plan by itself.

• Puw costs USD 199 a year, plus taxes, for up to 3 PCs with every feature. It is a subscription with no end date, billed yearly in advance until you cancel. We e-mail you 30 days before each charge.

• You can cancel at any time, online or by e-mail. Business customers: the cancellation takes effect at the end of the paid year, and fees are not refunded. Consumers: it takes effect within 7 days, and we refund the unused days within 15 days.

• Consumers have a 14-day right of withdrawal as a general rule. By paying, a consumer asks for immediate delivery of the key and accepts losing that right, so it ends when the key is delivered. Anyone who wants to try Puw first can use the 30-day free trial.

• Towards business customers, Luvi's total liability is limited to the fees paid in the 12 months before the claim. Luvi is not liable for theft or loss that Puw did not catch.

• Delaware law governs. US residents: individual arbitration with JAMS, with a 30-day opt-out. Business customers outside the US: the courts of New Castle County, Delaware. Consumers keep the protection of their home law, courts and consumer bodies.

• We announce changes to these Terms at least 30 days ahead, and Puw asks you to accept them. If you refuse, you can leave with a refund of the unused part.

These Terms of Use and License ("Terms") are an agreement between you and Luvi Technologies, Inc., a Delaware corporation, 651 N Broad St Suite 206, Middletown, DE 19709, USA ("Luvi", "we", "us"). They are also the license agreement for Puw. Website: https://puw.ai. E-mail: support@luvi.io.

You accept these Terms in Puw, by ticking the two boxes (that you agree to the Terms and the Privacy Notice and use Puw for your business, and that Puw is not a security system) and then starting a trial or entering a key. By paying for a plan, you also accept them for that plan (section 2.4). If you do not accept them, do not install or use Puw. You confirm that you are at least 18 and, if you act for a business, that you may bind it.

These Terms include the Refund and Cancellation Policy, the Pre-contract Information and the plan description shown on puw.ai and in Puw. For consumers in Türkiye, the Turkish distance-sales and subscription contract (Mesafeli Satış ve Abonelik Sözleşmesi) also applies. The Privacy Notice and the KVKK Notice explain how Luvi handles personal data.

1. Definitions

1.1. "Puw" or the "Software" means the Windows program Puw, the AI engine and models it downloads, its updates, the license service, the @puw_bot relay and their documentation.

1.2. "Business customer" means anyone who gets Puw for a trade, business, craft or profession, including a sole trader, a shop, a hotel and a company.

1.3. "Consumer" means a person who gets Puw for purposes outside any trade, business, craft or profession.

1.4. "You" means the business customer or consumer who accepts these Terms. You are responsible for everyone who uses Puw for you or under your key.

1.5. "PC" means one Windows installation on one computer. Each virtual machine and each container counts as a separate PC.

1.6. "Key" means the license key Luvi e-mails you after payment. "Plan" means the Puw subscription and what it includes (section 5).

1.7. "Paid year" means the twelve months covered by your latest yearly payment.

1.8. "Footage" means the video, pictures and clips from your cameras. "AI output" means everything Puw's AI produces: descriptions, answers, search results, alert reasons, check results and reports.

1.9. "Relay" means Luvi's server that passes alerts, questions and answers between your PC and Telegram when you use @puw_bot.

2. Formation of the contract and buying

2.1. Trial. The trial contract is formed when you tick the two boxes in Puw and start the trial. Luvi's server records which version of these Terms you accepted, when, and for which PC (by a hash of its ID).

2.2. The payment page. The buy button in Puw or on puw.ai opens Stripe's payment page (a Stripe Payment Link) directly. Before you pay, it shows the plan ("Puw — yearly license"), the yearly price, any tax due and the total, and that the plan is billed every year until you cancel. What the plan includes, that the subscription has no end date and can be cancelled at any time, your withdrawal position, the system requirements, that Puw is not a security system and Luvi's identity are set out in these Terms and the Pre-contract Information, which you can read, save and print on puw.ai before you pay.

2.3. Business or consumer. On Stripe's payment page you can tick "I'm purchasing as a business" and enter your tax ID. Luvi relies on that choice and tax ID, and on your declaration in Puw that you use Puw for your business. If the law nevertheless treats you as a consumer, section 23 applies.

2.4. Your consent. By paying, you accept, for your paid plan, these Terms, the Pre-contract Information and the contract for the sale and subscription (for consumers in Türkiye, the Ön Bilgilendirme Formu and the Mesafeli Satış ve Abonelik Sözleşmesi), and you ask for your key to be delivered at once. If you are a consumer, you also acknowledge that your right of withdrawal ends once the key is delivered (section 7). If you do not accept these documents, do not pay.

2.5. Payment. You pay on Stripe's payment page, which tells you that the order creates an obligation to pay. The contract for your plan is formed when Stripe confirms your payment.

2.6. Confirmation. Luvi then e-mails you at once: your key, Luvi's identity, the plan, the price including tax, the next charge date, the cancel link, PDF copies of the exact versions of the documents you accepted, as attachments (these Terms and, for consumers in Türkiye, the Ön Bilgilendirme Formu and the Mesafeli Satış ve Abonelik Sözleşmesi; for everyone else, the Pre-contract Information and the Refund and Cancellation Policy), links to those versioned copies, the request for immediate delivery you made by paying, with its date and time, and where to complain. Keep this e-mail: it is your copy of the contract.

2.7. Errors. You can correct your entries until you pay. If an obvious error appears in a price or plan, Luvi may refuse or cancel the order and refund you in full.

2.8. Highlighted terms. You could read, save and print these Terms in full before accepting them. The parts in bold limit your rights or Luvi's liability; we draw your attention to them in particular.

2.9. Evidence (business customers). Luvi's electronic records (the record of your acceptance in Puw, which the license server keeps with the Terms version, the time and the PC's hash; license records; Stripe's payment records; and e-mails) are evidence of what was agreed and done. You may prove the contrary. Before Turkish courts, this paragraph is an evidence agreement under Article 193 of the Code of Civil Procedure (HMK).

3. License

3.1. Grant. Subject to these Terms and to payment, Luvi grants you a limited, non-exclusive, non-transferable and non-sublicensable license to install and use Puw in object-code form, during your trial or paid subscription. Business customers may use it for their own business; consumers for their own private purposes.

3.2. PC limits. One key runs on up to three (3) PCs at the same time. Each virtual machine and each container counts as a PC.

3.3. Moving a license. You can free a PC in Puw (Settings → License → Remove from this PC) and use the key on another PC. Luvi may limit unusually frequent moves to stop key sharing.

3.4. Your key. Keep your key confidential. You may not share, publish, sell, rent or resell a key, or let anyone outside your business use it. You are responsible for all use of your key. Luvi may revoke a key that was shared, published, obtained by fraud, charged back or refunded.

3.5. License check. Puw checks its license with Luvi's server about once a week and works offline for up to fourteen (14) days. Each check sends a one-way hash of the PC's ID and the app version. When you start a trial or enter a key, Puw also sends the version of these Terms you accepted and, to activate it, the key itself over an encrypted connection; Luvi's server keeps only a hash of the key. If Puw cannot complete a check for fourteen (14) days, or if the trial or the license has ended, the cameras go idle: Puw stops watching and recording until a valid license is in place. Search and the events already recorded stay usable on your PC. The Privacy Notice explains the check in full.

3.6. Restrictions. You may not, and may not let anyone: (a) copy Puw, except for one backup copy; (b) sell, rent, lend, sublicense or distribute Puw, or provide it as a service to others; (c) reverse engineer, decompile or disassemble Puw, except where and only as far as the law expressly allows it despite this ban (for example for interoperability); (d) remove, bypass, disable or tamper with the license check, the trial limit, license tokens or any other technical protection; (e) run a key on more PCs than its plan allows; (f) use Puw or its AI output to train, fine-tune or improve any AI model, or to build a competing product; (g) remove or change notices of ownership or of third-party licenses. These restrictions do not limit the rights that third-party licenses give you (section 12).

3.7. Ownership. Puw is licensed, not sold. Luvi and its licensors own Puw and all rights in it, and keep every right not expressly granted. Any transfer attempted in breach of these Terms is void.

3.8. Your footage. Luvi claims no rights in your footage or your AI output. They remain yours, and so does the responsibility for them.

3.9. Feedback. If you send ideas or suggestions, Luvi may use them freely, without owing you anything.

3.10. Unlawful surveillance. Using Puw for unlawful surveillance or to violate anyone's human rights is a material breach; the license then ends at once (section 18).

4. Free trial

4.1. Each PC can use one free trial of thirty (30) days, once. It includes every feature. No card is needed.

4.2. The trial starts only after you tick "I agree" in Puw and ends by itself after 30 days. Nothing is charged, and the trial never turns into a paid plan by itself.

4.3. You may not reset, repeat or extend a trial, for example by reinstalling Puw, changing hardware identifiers or using virtual machines.

4.4. The trial is free and provided "as is"; the warranty in section 15.1 does not cover it. When it ends, the cameras go idle until you enter a key (section 3.5).

5. What Puw includes

5.1. Puw (USD 199 per year) is one plan with every feature: up to three (3) PCs at once on one key; no camera limit; all of your history; Talk to your cameras and search; alert rules written as a sentence; motion alarm areas, areas with a question for the AI and ignored areas; the tamper alert with its black box (which keeps the last 20 minutes before the tampering); scheduled checks; the unusual-activity alert; the daily report; guard notices (Puw stopped, a camera went dark, a protecting setting weakened); phone alerts; and adding every camera of an NVR/DVR at once. How many cameras one PC can handle depends on that PC.

5.2. puw.ai and Puw show what the plan includes. Puw needs a Windows PC that meets the system requirements in the Pre-contract Information, IP cameras that send an RTSP stream, and internet for the first setup and the license check.

5.3. Changes to features. Luvi improves Puw over time and may change how a feature works. If Luvi removes a main feature of your plan during a paid year, you may cancel and Luvi refunds the unused part of that year.

6. Subscription, billing, price changes, cancellation and refunds

6.1. No end date. The plan is an open-ended subscription, billed yearly in advance until you cancel. It has no fixed term that renews automatically.

6.2. Price and taxes. Puw costs USD 199 per year. Prices exclude taxes. Business customers pay the taxes due in their own jurisdiction, by reverse charge where it applies. Stripe's payment page shows the total, including any tax due, before you pay.

6.3. Payment. Stripe processes payments; Luvi never sees your card number. The first payment is due when you buy, and each later one at the start of each new paid year. You authorise Luvi, through Stripe, to charge the yearly fee to your payment method each year until you cancel.

6.4. Reminder. Luvi e-mails you thirty (30) days before each yearly charge, with the price, the date and the cancel link.

6.5. Price changes. Luvi may change its prices. It tells you at least thirty (30) days before the renewal a new price applies to. A new price never applies during a paid year. If you do not accept it, cancel before that renewal.

6.6. How to cancel. You can cancel at any time in the Stripe customer portal (you reach it at https://puw.ai/manage, in Puw under Settings → License → "Manage subscription", and from the link in every e-mail from Luvi) or by e-mail to support@luvi.io. Cancelling is never harder than buying. Luvi confirms every cancellation by e-mail.

6.7. Business customers. Your cancellation takes effect at the end of the paid year, and the license works until then. Fees already paid are not refunded, except: (a) where the law requires a refund; (b) where Luvi ends your license without your fault; or (c) where Puw has a material defect that Luvi cannot fix within thirty (30) days of your notice. In cases (b) and (c), Luvi refunds the unused part of the paid year. Section 15.1 also applies.

6.8. Consumers. Your cancellation takes effect within seven (7) days. Luvi refunds the unused part of the paid year within fifteen (15) days, counted in remaining days.

6.9. Failed payments. If a yearly payment fails, Stripe tries again, and your license stays usable for a grace period of fourteen (14) days. If the payment has still not been made, the license stops: the cameras go idle, while search and the recorded events stay usable on your PC. Once you pay, the license works again.

6.10. Details. The Refund and Cancellation Policy explains the steps and the timing. If it conflicts with this section, this section prevails, except where the Policy is more favourable to a consumer.

7. Right of withdrawal (consumers)

7.1. Businesses. Business customers have no right of withdrawal.

7.2. Fourteen days. If you are a consumer, as a general rule you may withdraw from your purchase within fourteen (14) days after the contract is formed, without giving a reason, and receive a full refund. For Puw, this right ends when the key is delivered (section 7.3).

7.3. Immediate delivery. By paying, you expressly ask for your key to be delivered at once and acknowledge that you then lose your right of withdrawal. Your right of withdrawal therefore ends when the key is delivered, where the law allows this (in Türkiye: Mesafeli Sözleşmeler Yönetmeliği art. 15(1)(ğ); in the EU: Directive 2011/83/EU art. 16(m), and the matching rule in the UK). The confirmation e-mail records your request with its date and time.

7.4. Trying first. If you do not want to lose the right of withdrawal, do not buy yet: use the free trial first (section 4).

7.5. How to withdraw. This matters only where the exception in section 7.3 does not apply. Send an e-mail to support@luvi.io or use the customer portal. A model withdrawal form is in the Pre-contract Information. Luvi refunds you within fourteen (14) days after your notice arrives, using the payment method you used.

7.6. Cancellation remains. Even after the right of withdrawal ends, you can cancel at any time and get the unused part back (section 6.8). The free trial is separate from the purchase and does not change the withdrawal period.

8. Updates, support and end of life

8.1. Puw never installs an update by itself. When a new version is available, Puw may download its installer from GitHub (Luvi-io/puw-releases). It installs it only when you press "Restart and update".

8.2. Some updates may be needed for the license check, the relay or security to keep working. Luvi supports the current version of Puw and may ask you to update to solve a problem. Luvi is not responsible for problems that an update you did not install would have avoided.

8.3. Support. Support is by e-mail at support@luvi.io, without guaranteed response times. If you choose to export and send a support bundle, it contains logs, settings with passwords masked and system information; it never contains video or descriptions.

8.4. End of life. Luvi may stop offering Puw. It then tells you at least thirty (30) days before the license service ends and refunds the unused part of the paid year. After that, the cameras go idle, but your recorded events stay usable on your PC.

9. Puw is not a security system; AI output

9.1. A helper, not a safeguard. Puw helps you look through your own cameras: it records short clips of events, describes them with an AI on your PC, lets you search and ask about them, and can notify you on the PC or your phone. Puw is not a security, alarm, fire-detection or emergency system, it is not monitored by anyone, and it can miss events. It is not a burglar or intrusion alarm, a fire, smoke, heat or gas detector, a panic or medical alarm, cash protection or a guarding service, and it is not certified as any of these. It is a convenience on top of your own security measures.

9.2. No monitoring, no emergency response. Nobody at Luvi watches your cameras or receives your alerts. Luvi never contacts you, the police, the fire brigade or anyone else on your behalf. In an emergency, call the emergency services yourself. Luvi does not provide private security, guarding, alarm-centre or monitoring services within the meaning of Turkish Law No. 5188 or any similar law.

9.3. Never rely on Puw alone. Never use Puw as the only means of detecting, preventing or responding to threats to health, safety or security, or as part of a fire-alarm or life-safety system. Keep the alarms, detectors, extinguishers, exits, locks, staff and insurance that the law and good practice require. A rule such as "tell me if there is a fire" only compares an AI's text description of a recorded clip with your sentence.

9.4. Puw can miss things. Among other reasons, Puw may not see, record, describe or report an event because: the PC is off, asleep, overloaded, out of disk space or out of date; power, Windows or the network fails; a camera is offline, moved, covered, dirty, badly lit, too far away or at the wrong angle; the event is too short, too small, outside the picture or outside your areas; your settings, areas or rules leave it out; the AI is wrong; or the license check has stopped Puw (section 3.5).

9.5. Alerts are best effort. Alerts may be late, missing, repeated or false. Phone alerts depend on the internet, on Telegram, on your phone and its settings and, with @puw_bot, on Luvi's relay. Luvi guarantees none of these.

9.6. AI output can be wrong. Puw's AI works with probabilities. Its descriptions, answers, search results, alert reasons, check results and reports can be wrong, incomplete or misleading, and can describe things that did not happen. A person must watch the recording before anyone acts on an alert or other AI output.

9.7. Decisions about people. Never use AI output as the sole basis for a decision about a person, for example to accuse, report, discipline or dismiss someone, or to refuse service.

9.8. No identity. Puw does not recognise faces and records no audio. Its AI is instructed never to describe identity, ethnicity, religion, age, health or emotions; it says "a woman" or "a man" only when this is clearly visible. You must not try to make it do otherwise.

9.9. Not an insurer. Luvi does not insure you, your staff, your customers or your property. Its price reflects the value of the Software, not the value of anything at your premises or of the losses that could happen there. You decide whether to insure against them.

9.10. No promise of results. Luvi does not promise that Puw will detect, prevent, reduce or help prove any theft, loss, damage, fire, injury or wrongdoing. Words such as "watches" or "tells you" on our website or in Puw describe what Puw does while your PC is on, running and connected; they do not promise that any event will be caught or reported.

10. Lawful camera use: your duties

10.1. You are the controller. You alone decide what your cameras record and why. You are the controller of the footage and of the AI output on your PC. Luvi never receives them, and processes them neither for itself nor for you.

10.2. The law. You must comply with every law on video surveillance, data protection and staff monitoring that applies to you, for example the KVKK in Türkiye, the GDPR in the EU, the UK GDPR, and local surveillance law. In Türkiye, follow the KVKK's public announcement of 8 June 2026 on security cameras at workplaces.

10.3. In particular, you are responsible for: (a) a lawful basis for recording; (b) visible signs at the cameras; (c) notices to staff, before monitoring starts, and to visitors; (d) no cameras in toilets, changing rooms, prayer rooms (mescit) or rest areas; (e) no face-focused, covert or wide-angle whole-workplace recording; (f) no audio recording; (g) not using Puw, including the daily report, to monitor the performance, productivity or attendance of staff; (h) keeping footage and descriptions for the shortest time needed, then deleting them; (i) securing the PC, its Windows account and its passwords, and deciding who can use Puw on the PC and who is in your phone chats; (j) registrations and answers to people's requests (such as VERBİS and access or deletion requests), where they apply to you; (k) turning off features that your local law does not allow.

10.4. Your equipment and settings. You are responsible for your PC, cameras, network, power, backups, Windows updates and security software, and for checking that your areas, sensitivity, rules, storage limit and alert settings do what you expect. Keep the PC on, awake and connected as Puw needs. Test your alerts after you change them.

10.5. Help, not advice. The Shop-owner Kit gives sample signs and notices. It is help, not legal advice; you remain responsible for using it correctly.

11. Prohibited uses

11.1. You must not use Puw, or let anyone use it, to: (a) record with covert or hidden cameras; (b) record toilets, changing rooms, prayer rooms (mescit), rest areas, other people's homes or any other place where people expect privacy; (c) make face-focused or wide-angle whole-workplace recordings of staff; (d) recognise faces, identify, track or profile people, or combine Puw with face recognition or other biometric systems; (e) infer sensitive traits (such as ethnicity, religion, health, political opinions or sexual orientation) or emotions of people; (f) use AI output as the sole basis for a decision about a person, or feed it into credit, employment, tenant or similar screening; (g) monitor the performance, productivity or attendance of staff; (h) single out children or other vulnerable people; (i) harass, stalk, intimidate or discriminate against anyone; (j) record audio, or record without the signs, notices or lawful basis the law requires; (k) train, fine-tune or improve other AI models, or build a competing product; (l) reverse engineer Puw beyond what the law allows; (m) share, publish, sell or resell keys, or run a key on more PCs than its plan allows (a virtual machine or container counts as a PC); (n) attack, overload, probe or abuse Luvi's servers, the trial, the license service or the relay; (o) act for or with a sanctioned person or in a sanctioned country (section 19); (p) break any law or anyone's rights.

11.2. A breach of this section is a material breach (section 18).

12. Third-party components and model licenses

12.1. Puw includes or downloads components made by others, among them: FFmpeg, under the GNU LGPL; the Ollama engine; the Qwen3.5 model, under the Apache-2.0 license; YOLOX, under the Apache-2.0 license; and Electron with Chromium.

12.2. The notices shipped with Puw (THIRD_PARTY_NOTICES) list these components and their licenses. Those licenses govern those components and prevail over these Terms where they conflict, including any right to replace or modify LGPL components such as FFmpeg.

12.3. On first run, Puw downloads the AI engine from GitHub and the models from the Ollama registry. Those services' own terms apply to those downloads.

12.4. The makers of these components give you no warranty and have no liability to you under these Terms.

13. Phone alerts and @puw_bot

13.1. Off by default. Phone alerts are optional and off until you turn them on. When on, they send text only; a photo or clip is sent only if you choose it for that alert. Puw sends phone alerts only through Telegram; WhatsApp is not offered.

13.2. Two ways. (a) Your own Telegram bot: alerts go straight from your PC to Telegram, and Luvi sees nothing. (b) Easy setup with @puw_bot: the alert text and, if you chose it, a photo or clip pass through Luvi's server (Heroku, US region) on the way to Telegram, without being stored: they are never written to disk. While your PC or Telegram cannot be reached, they wait in memory for at most ten (10) minutes and are then dropped. The server keeps the pairing (your installation and your Telegram chat id), a heartbeat so it can tell you when Puw has gone silent, and blocks set with /report.

13.3. Questions from Telegram. You can also ask Puw questions from that Telegram chat. The question and the answer pass the same way.

13.4. Your responsibility. You choose what is sent and who is in the chat. Telegram's servers are outside your country; if you send photos or clips, images of the people recorded go there too. As the controller, you are responsible for that transfer and for mentioning it in your camera notices. You must follow Telegram's terms.

13.5. Processor terms. For the content passing through @puw_bot, Luvi acts as your processor under the Data Processing Terms in section 26. For the pairing, the heartbeat and blocks, Luvi is the controller (see the Privacy Notice).

13.6. No guarantee. Luvi does not guarantee the delivery of any alert or answer. Luvi may limit or suspend the relay for an installation that is reported, abuses the relay or breaches these Terms. Luvi may change or end the relay with thirty (30) days' notice; your own bot keeps working.

14. Personal data

14.1. Luvi processes little personal data: trial and license data (including the record of your acceptance of these Terms), purchase data, support e-mails and bundles, the @puw_bot pairing and heartbeat, and website server logs. The Privacy Notice and the KVKK Notice explain what, why, for how long, and your rights. Luvi is established in the United States and processes this data there.

14.2. Luvi is neither controller nor processor of your footage and AI output: they stay on your PC. Luvi is your processor only for the content passing through @puw_bot (section 26).

15. Warranty

15.1. Thirty-day limited warranty (business customers). For thirty (30) days after each yearly payment, Luvi warrants that Puw materially conforms to its description in these Terms and the Pre-contract Information. If it does not, tell Luvi within that period, with enough detail to reproduce the problem. Your only remedy is that Luvi, at its choice, fixes the defect or refunds the fee for the current year, after which the license ends. The warranty does not cover the trial, problems caused by your PC, cameras, network, settings or third-party services, use against these Terms, or a version you did not update.

15.2. Later defects (business customers). Tell Luvi about a defect within thirty (30) days after you notice it. If Luvi cannot fix a material defect within thirty (30) days of your notice, you may cancel and Luvi refunds the unused part of the paid year (section 6.7).

15.3. Disclaimer. Apart from section 15.1, and as far as the law allows, Puw, the license service and the relay are provided "as is" and "as available", with all faults. Luvi disclaims all other warranties and conditions, express, implied or statutory, including merchantability, satisfactory quality, fitness for a particular purpose, accuracy and non-infringement. Luvi does not warrant that Puw will be uninterrupted, error-free or secure, that it will detect or report any event, or that it will prevent any loss. In Türkiye, this section replaces the seller's statutory liability for defects as far as Article 221 of the Turkish Code of Obligations (TBK) allows.

15.4. Consumers. For consumers, section 23 applies instead.

16. Limitation of liability

16.1. Scope. This section applies to business customers. For consumers, section 23.3 applies.

16.2. Excluded losses. Luvi is not liable for: (a) indirect, incidental, special, consequential or punitive damages; (b) lost profits, revenue, business, goodwill or savings; (c) lost, corrupted or unrecorded data or footage; (d) theft, loss or damage of cash, goods or property, or business interruption, that Puw or your cameras should have caught, recorded, described or reported, or reported late or wrongly; (e) decisions made on AI output; or (f) acts of third parties, including intruders, Telegram, Stripe, hosting and internet providers.

16.3. Cap. Luvi's total liability for all claims together relating to Puw or these Terms, whether in contract, tort (including negligence) or otherwise, is limited to the fees you paid Luvi for Puw in the twelve (12) months before the claim.

16.4. What is never limited. Sections 16.2 and 16.3 do not limit liability for intent or gross negligence, for death or personal injury caused by Luvi, for fraud, or for anything else the applicable law does not allow to be excluded or limited. In Türkiye, any advance exclusion of liability for intent or gross negligence (ağır kusur) is void under Article 115 of the Turkish Code of Obligations (TBK).

16.5. Luvi's providers. As far as the law allows (in Türkiye, Article 116 TBK), Luvi is not liable for the acts of its subcontractors and service providers, such as hosting, Telegram and Stripe, except where section 26 or the law makes Luvi responsible for them.

16.6. Why these limits. These limits reflect the price and the nature of Puw as a helper (section 9); without them Luvi could not offer Puw at this price. They apply even if a remedy fails of its essential purpose, and even if Luvi was told such losses were possible.

17. Indemnity and insurance (business customers)

17.1. Your indemnity. You will defend Luvi, its affiliates, directors and employees, hold them harmless and compensate them against all claims, fines, losses and costs (including reasonable legal fees) arising from: (a) your camera use, including missing signs or notices, unlawful placement or audio; (b) claims of people you filmed or whose data you processed, including privacy and data-protection claims; (c) your misuse of Puw or of AI output, for example a wrongful accusation; or (d) your breach of these Terms, of the law or of Telegram's terms.

17.2. Procedure. Luvi tells you of such a claim promptly. Luvi may conduct the defence itself or leave it to you; you cooperate either way. You may not settle a claim that binds Luvi without Luvi's written consent.

17.3. Your insurance. For any loss that Puw did not prevent or report, you look to your own insurance, not to Luvi. As far as your insurance policy and the law allow, you waive, and will ask your insurers to waive, any right of recovery (subrogation) against Luvi for such losses.

18. Suspension and termination

18.1. By you. You may cancel at any time (section 6).

18.2. At once. Luvi may suspend or end your license at once, by notice, if: (a) you breach section 3.6 or section 11; (b) you use Puw for unlawful surveillance; (c) you share or resell a key; (d) there is fraud or a chargeback; (e) section 19 requires it; (f) you attack or abuse Luvi's servers; or (g) the law or an authority requires it.

18.3. Other breaches. For any other material breach, Luvi tells you and gives you fourteen (14) days to fix it. If you do not, Luvi may end your license. Failed payments follow section 6.9.

18.4. Without your fault. Luvi may also end your subscription for another valid reason with thirty (30) days' notice. It then refunds the unused part of the paid year.

18.5. Refunds. If the license ends because of your breach, fees are not refunded, without prejudice to consumers' statutory rights. If it ends without your fault, Luvi refunds the unused part of the paid year.

18.6. What happens next. When the license ends, the cameras go idle. Ending the license never deletes your recordings: they stay on your PC, and Luvi has no copy. You are responsible for keeping or deleting them lawfully. Search and the recorded events stay usable on your PC.

18.7. Survival. Sections 3.7 to 3.9, 9, 10, 11, 15 to 17, 21 to 24 and 26 continue to apply after the license ends.

19. Export control and sanctions

19.1. Puw is subject to the export-control and sanctions laws of the United States and of other states and bodies, including the UN, the EU, the UK and Türkiye.

19.2. You confirm that: you are not located in, or ordinarily resident in, a country or region under a comprehensive US embargo; you are not on, and not owned or controlled by anyone on, a US, UN, EU, UK or Turkish sanctions or restricted-party list; and you will not use Puw for a military or weapons end use, or export or transfer it in breach of these laws.

19.3. Luvi may refuse, suspend or end the service if supplying you would breach these laws. It refunds the unused part only where the law allows it.

20. Changes to these Terms

20.1. Notice and re-acceptance. Luvi may change these Terms. It tells you at least thirty (30) days before a change takes effect, by e-mail and in Puw. Puw then asks you to accept the new version and records your acceptance.

20.2. Valid reasons only. Luvi changes these Terms only for a valid reason: a change in the law or in a decision of an authority; security; a new feature or service; a change in a third-party service Puw depends on (such as Stripe, Telegram, GitHub or the Ollama registry); preventing misuse; or making the Terms clearer. Price changes follow section 6.5.

20.3. If you refuse. A change never applies to you just because you keep using Puw. Business customers who refuse: the subscription ends when the change takes effect, and Luvi refunds the unused part of the paid year. Consumers who refuse: the previous version keeps applying until the end of the paid period, and the subscription then ends; or you may cancel at once and get the unused part back.

20.4. Never against consumers during a paid period. A change never applies against a consumer during a paid period, unless the law requires it.

20.5. Earlier disputes. A change does not apply to a dispute that arose before it took effect. Section 22.15 governs changes to the arbitration agreement.

21. Notices and language

21.1. To you. Luvi sends notices to the e-mail address of your purchase or shows them in Puw; during a trial without a purchase, in Puw. Keep your e-mail address up to date.

21.2. To Luvi. Send notices to support@luvi.io. A notice of dispute also goes by post (section 22.3).

21.3. Receipt (business customers). An e-mail counts as received on the business day after it is sent, unless the sender receives a delivery failure.

21.4. Electronic form. You agree to receive the contract, notices and confirmations electronically, and they count as written. This does not affect rights the law does not let you give up.

21.5. Language. These Terms are written in Turkish and English. For customers in Türkiye, the Turkish text governs; for everyone else, the English text governs. Puw's other languages are translations for convenience only.

22. Governing law and disputes

22.1. Governing law. These Terms, and every dispute about them or about Puw (including non-contractual disputes), are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules. The UN Convention on Contracts for the International Sale of Goods (CISG) does not apply.

22.2. Consumers. Nothing in this section deprives a consumer of the protection of the mandatory law of the country where the consumer habitually resides, or of the right to go to the courts and consumer bodies of that country (section 23). Consumers residing outside the United States are never bound to arbitrate.

22.3. Talk first. For business customers, and for everyone residing in the United States: before either party brings a claim, it sends the other a written notice of dispute by e-mail, describing the claim and the relief it seeks. Your notice goes to support@luvi.io and by post to Luvi Technologies, Inc., 651 N Broad St Suite 206, Middletown, DE 19709, USA; Luvi's goes to the e-mail address of your purchase. For sixty (60) days after the notice arrives, both parties try in good faith to settle by e-mail; either may ask for a call or a video meeting. As far as the law allows, limitation periods are paused during those days. Neither party may start proceedings before the sixty days end, except to seek urgent interim measures, to protect its intellectual property or to stop misuse of Luvi's servers. Settlement offers are not disclosed to the arbitrator or the court until it has decided.

22.4. Courts. For business customers established or residing outside the United States, and for anyone who opted out under section 22.13, the state and federal courts in New Castle County, Delaware have exclusive jurisdiction over every dispute, and you consent to their jurisdiction and venue. Luvi may also bring claims against you, for example for unpaid fees or misuse of its intellectual property, in the courts where you are established. As far as the law allows, business customers bring claims only individually, never in a class or representative action. For consumers, section 23 applies.

22.5. Arbitration agreement (United States residents). If you reside in the United States, sections 22.5 to 22.15 (the "arbitration agreement") apply to you, whether you are a business customer or a consumer. Please read them carefully: you and Luvi agree to settle disputes by binding individual arbitration instead of in court, and you both waive the right to a jury trial and to take part in a class action. The arbitration agreement does not apply to anyone residing outside the United States.

22.6. Scope. Every dispute between you and Luvi about these Terms or Puw that is not settled under section 22.3 goes to binding individual arbitration, including disputes that arose before you accepted these Terms. Exceptions: either party may bring an individual claim in small claims court if it qualifies; and either party may ask a court for an injunction to protect its intellectual property, or to stop misuse of or unauthorised access to Luvi's servers. The arbitration agreement also covers Luvi's affiliates, employees, successors and assigns, and anyone who uses Puw under your key. The arbitration is held in English.

22.7. Rules. The Federal Arbitration Act governs the arbitration agreement. JAMS administers the arbitration. Claims under USD 250,000 (not counting attorneys' fees and interest) follow JAMS's Streamlined Arbitration Rules and Procedures; other claims follow JAMS's Comprehensive Arbitration Rules and Procedures. For consumers, the JAMS Consumer Arbitration Minimum Standards also apply. The rules are available at www.jamsadr.com. If JAMS is not available, the parties choose another arbitral forum.

22.8. Fees. If you are a consumer, you pay no more of the filing fee than the JAMS Consumer Arbitration Minimum Standards allow, and Luvi pays all other fees of JAMS and of the arbitrator. Otherwise the JAMS rules allocate the fees. Each party pays its own attorneys' fees unless the arbitrator awards them as the law allows. Luvi will not seek its attorneys' fees from you unless the arbitrator finds your claim frivolous or brought for an improper purpose.

22.9. Hearing and award. You may choose a hearing by telephone or video, on written submissions only, or in person in the county where you live or at another place you and Luvi agree. The arbitrator gives a written, reasoned award. It is final and binding, and any competent court may enter judgment on it.

22.10. Arbitrator's authority. The arbitrator alone decides questions about the scope, interpretation, validity, formation and enforceability of the arbitration agreement. The arbitrator may award any relief a court could award to an individual, but only to the individual claimant. Except under section 22.12, an arbitration is not joined with any other.

22.11. Individual claims only. Disputes are arbitrated only individually. Class, collective, consolidated and representative proceedings are not allowed. If a court decides that the law prevents enforcing this section for a particular claim or remedy, that claim or remedy is severed and decided by the state or federal courts in New Castle County, Delaware, and it is stayed until the arbitration of the other claims ends.

22.12. Mass filings. If 25 or more claimants represented by the same or coordinated counsel submit similar notices of dispute or arbitration demands within 90 days, the JAMS Mass Arbitration Procedures and Guidelines then in force apply. As far as they allow, the claims are handled in batches of up to 50 claimants, each batch with one arbitrator, one set of fees and one hearing. Limitation periods for those claims are paused from the first notice until their batch is assigned to an arbitrator.

22.13. Opt-out within thirty days. You can opt out of the arbitration agreement by e-mail to support@luvi.io within thirty (30) days after you first accept these Terms. Give your name, your address, the e-mail address of your purchase (if any) and a clear statement that you opt out. If you opt out, section 22.4 applies to you instead, and the rest of these Terms still applies.

22.14. Time limit. As far as the law allows, a business customer, and anyone residing in the United States, must bring a claim within one (1) year after the facts giving rise to it occurred; otherwise the claim is barred.

22.15. Severability, survival and changes. Except as section 22.11 provides, an invalid part of the arbitration agreement is severed and the rest stays in force. The arbitration agreement survives the end of your license. If Luvi makes a material change to it, you may reject the change by e-mail to support@luvi.io within thirty (30) days after it takes effect; the last version you did not reject then keeps applying.

23. If you are a consumer

23.1. This section prevails. If you are a consumer, this section applies to you and prevails over the rest of these Terms. Where the mandatory law of the country where you habitually reside protects you more, that law applies. The rules written for business customers do not apply to you, in particular sections 2.9, 6.7, 15.1, 15.2, 17, 21.3, 22.4 and, unless you reside in the United States, 22.3.

23.2. Your statutory rights. These Terms do not limit your statutory rights. If Puw does not conform to the contract, you have the remedies the law gives you: in Türkiye under Law No. 6502 (free repair, replacement, a price reduction or withdrawal from the contract, and damages); in the EU under Directive (EU) 2019/770 (bringing Puw into conformity, a price reduction or ending the contract); in the UK under the Consumer Rights Act 2015.

23.3. Liability. For consumers in Türkiye, the EU and the UK, the disclaimer in section 15.3 and the limits in section 16 do not apply; Luvi is liable as the law provides. For other consumers, including in the United States, they apply only as far as the law of their habitual residence allows; some US states do not allow excluding implied warranties or limiting incidental or consequential damages. Because you buy for private purposes, Luvi is not liable to you for business losses. Section 9 still describes what Puw is and is not.

23.4. Subscription. Your plan is an open-ended subscription billed yearly in advance until you cancel. You can cancel at any time in the customer portal or by e-mail, and cancelling is never harder than buying. Your cancellation takes effect within seven (7) days, and Luvi refunds the unused part, counted in remaining days, within fifteen (15) days. Luvi reminds you thirty (30) days before each yearly charge, with the price, the date and the cancel link.

23.5. US automatic-renewal laws. If you live in a US state with an automatic-renewal law (such as California): the subscription terms are shown clearly on Stripe's payment page before you pay; you agree to them by paying; the confirmation e-mail tells you how to cancel; you can cancel online; and you receive a reminder before each yearly charge and notice of a price change at least thirty (30) days before it applies. Nothing in these Terms waives a right your state's law gives you.

23.6. Withdrawal. Section 7 applies.

23.7. No changes against you during a paid period. Luvi does not change these Terms, the price or a main feature of your plan against you during a paid period, unless the law requires it. A change needs a valid reason (section 20.2), and you may refuse it and cancel with a refund of the unused part.

23.8. Updates. During a paid period, Luvi provides the updates, including security updates, needed to keep Puw in conformity with the contract. If you do not install an update Luvi told you about, Luvi is not responsible for a lack of conformity caused only by that.

23.9. No indemnity. Section 17 does not apply to you. Your liability under the general law for your own unlawful acts remains.

23.10. Termination by Luvi. Luvi ends your contract only for a reason in section 18, which it states in its notice. If it ends without your fault, you get the unused part back.

23.11. Complaints and disputes in Türkiye. You can complain to Luvi at support@luvi.io. If you live in Türkiye, you may also apply to the consumer arbitration committee (tüketici hakem heyeti) for disputes below the yearly limit set by the Ministry of Trade (for 2026: TL 186,000), or otherwise to the consumer court (tüketici mahkemesi), after mediation where the law requires it. You may apply where you live.

23.12. Disputes elsewhere. Consumers in the EU and the UK may bring claims before the courts of their home country. Luvi brings claims against a consumer residing outside the United States only in the courts of the country where that consumer lives. Consumers residing in the United States are covered by the arbitration agreement (sections 22.5 to 22.15), with its consumer protections and the right to opt out.

24. General

24.1. Entire agreement. These Terms and the documents they include are the entire agreement about Puw. As far as the law allows, they replace earlier statements, including marketing.

24.2. Order of precedence. If these Terms and another document conflict, these Terms prevail, except that section 26 prevails for the content passing through @puw_bot, and for consumers the more favourable rule applies.

24.3. Severability. If a provision is invalid or unenforceable, the rest stays in force, and the provision applies to the greatest extent the law allows. The parties agree that they would have made this contract without the invalid provision.

24.4. Assignment. You may not assign or transfer these Terms or your key without Luvi's written consent; any such attempt is void. Luvi may assign these Terms to an affiliate or to a successor of its business. Towards consumers, an assignment must not reduce your rights.

24.5. Force majeure. Luvi is not liable for delay or failure caused by events beyond its reasonable control, such as power or internet outages, failures of third-party services (including Heroku, Stripe, Telegram, GitHub and the Ollama registry), cyberattacks, natural disasters, epidemics, war, acts of authorities and labour disputes.

24.6. No waiver. If a party does not enforce a right, it does not waive it.

24.7. Interpretation. "Including" means "including without limitation". Headings are for convenience only. The parties are independent; no one other than Luvi's affiliates, directors and employees (for sections 16 and 17) has rights under these Terms.

25. Contact

Luvi Technologies, Inc. · 651 N Broad St Suite 206, Middletown, DE 19709, USA · support@luvi.io · https://puw.ai

Use this e-mail address for support, legal notices, privacy, withdrawal and cancellation. For privacy requests by post, write to the address above, "Attn: Privacy".

26. Annex: Data Processing Terms (@puw_bot)

26.1. Scope. This annex applies when you use @puw_bot. For the alert texts, photos, clips, questions and answers that pass through the relay ("relayed content"), you are the controller and Luvi is your processor. This annex is part of these Terms and prevails over them for relayed content.

26.2. Instructions. Luvi processes relayed content only to pass it between your Puw and the Telegram chat you linked, and only on your instructions, which are these Terms and your settings in Puw. Luvi uses it for no other purpose: no training, profiling or advertising. If the law requires other processing, Luvi tells you first, unless the law forbids that.

26.3. No storage. Luvi does not store relayed content and never writes it to disk. While your PC or Telegram cannot be reached, it waits in memory for at most ten (10) minutes; if it cannot be delivered by then, it is dropped.

26.4. Confidentiality. Only people who need it to operate the relay may access relayed content, and they are bound to confidentiality.

26.5. Security. Luvi protects relayed content with appropriate technical and organisational measures, including encrypted connections and limited access. Luvi tells you without undue delay after it becomes aware of a security breach affecting relayed content.

26.6. Sub-processors. You authorise Luvi to use Heroku (Salesforce, US region), which hosts the relay under its data-processing terms with Luvi, and Telegram, which delivers the messages to the chat you chose under Telegram's own terms. Luvi tells you about a new sub-processor at least thirty (30) days ahead. If you object, you may stop using @puw_bot and use your own bot.

26.7. Transfers. The relay runs in the United States, and Telegram's servers are outside your country. As the controller, you decide to use this route and are responsible for the lawful basis of the transfer. Your own bot avoids Luvi's server.

26.8. Deletion. Because relayed content is not stored, nothing is left to delete or return after delivery. When you unlink @puw_bot or send /stop, Luvi deletes the pairing within thirty (30) days.

26.9. Help with requests. As far as it reasonably can, Luvi helps you answer requests from people exercising their rights and meet your duties on security, breach notification and impact assessments. As Luvi stores no relayed content, this help is usually information about how the relay works.

26.10. Demonstrating compliance. On request, Luvi gives you the information needed to show that it meets this annex. Audits start with written questions. Any other audit needs reasonable notice, takes place at most once a year, is at your cost and gives no access to other customers' data.

26.11. Liability. Sections 16 and 17 also apply to this annex for business customers.